|
1 |
Main objectives |
1
2
3 |
|
2 |
How will they be
measured? |
|
|
3 |
Target Market sector |
B2B
/ B2C/ Both
|
|
4 |
Target Market Geography |
UK
/ Global/ Regional
|
|
5 |
Total products /
services |
Number / type
|
|
6 |
Major competitors |
1
URL
2
URL
3
URL
|
|
7 |
Top 10 keyphrases |
|
|
8 |
Content / navigation
structure development – immediate |
Person responsible |
|
9 |
Content development –
ongoing |
Person responsible & frequency |
|
10 |
Links required to
existing software |
Custom/ generic |
|
11 |
Design guidelines |
1
best of breed – price secondary
2
standard as set by www.xxx
3
basic e.g www.web4marketing.co.uk |
|
12 |
Technology guidelines |
HTML only, flash, javascript, static v data-driven
Optimise all pages for search engines? |
|
13 |
URL |
|
|
14 |
Hosting |
|
|
15 |
Web statistics |
|
|
16 |
Budget |
No limit / minimum
Criteria to be used
to evaluate
Initial cost v
ongoing promotion
Company investment
targets |
