Why do clients leave?
In the past I have published quotes from happy clients as a way
of persuading new potential clients of the value of my services.
Many other sites have been doing the same thing. So you may
well be very sceptical of the real worth of such recommendations.
Now I want to do better. So here is the record of all the
clients who have stopped doing business with me since January 2006.
These are their words, so judge accordingly. Where comments
are in Italics, I have not had the client feedback so have included
my own assessment.
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www.klicktv.co.uk
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Start date: March 2007 |
Finish date: March 2008 |
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What made you first choose Web 4 Marketing? |
Surfing on the web. |
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Were the fees justified by extra profit? |
not
sure
|
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Comment on the service |
Good. We
started to receive a flow of enquiries and substantially
improved our site. |
|
Why did you terminate? |
Failed to convert enquiries into orders. |
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www.BlakesDrivingSchool.co.uk - Surrey
Driving School
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Start date: Jan 2008 |
Finish date: Feb 2008 |
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What made you first choose Web 4 Marketing? |
The mass of information available on your website gave me
reassurance that I was dealing with an expert in their
field. |
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Were the fees justified by extra profit? |
Yes the increase in visitors to my site was instant.
|
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Comment on the service |
Good sound
expert advice, shame I could not implement all the
strategies as quickly! |
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Why did you terminate? |
Because of success! The increased enquiries made our
business very busy in a short period of time, this meant I
did not have the time to implement the advice Stephen gave
to me. We also reached a point where we could no longer take
any new client on. |
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www.DrumsforSchools.co.uk
-
Fairtrade musical instruments
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Start date: July 2007 |
Finish date: November 2007 |
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What made you first choose Web 4 Marketing? |
Recommendation |
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Were the fees justified by extra profit? |
No – fees plus Google costs swallowed all additional gross
profit
|
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Comment on the service |
Technically Good |
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Why did you terminate? |
.Costs
too high and website not properly tuned (my responsibility)
to make the most of the service. |
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www.EducationGroup.co.uk
- music and workshops for primary
schools
|
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Start date: April 2007 |
Finish date: October 2007 |
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What made you first choose Web 4 Marketing? |
Previously worked with
Stephen on another project and found him to be likeable and
got results |
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Were the fees justified by extra profit? |
Definitely |
|
Comment on the service |
Although costly, it has proven successful |
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Why did you terminate? |
Results were good which we
felt we could maintain ourselves. However we will go back to
Web 4 Marketing in the future to streamline and improve. |
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www.DriversChoice.co.uk
- Nearly new cars
|
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Start date:
August 2007 |
Finish date: October 2007 |
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What made you first choose Web 4 Marketing? |
Repeat client |
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Were the fees justified by extra profit? |
Not sure |
|
Comment on the service |
|
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Why did you terminate? |
Testing
a new market strategy. The AdWords campaign did not
work so the site was revised and advertising dropped.
As a result we achieved a steady trickle of orders from the
natural listings |
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www.marquee-tent-hire.co.uk
-
marquee hire
|
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Start date: Oct 2003 |
Finish date: Oct 2007 |
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What made you first choose Web 4 Marketing? |
Initially we were referred to Stephen Orr by Dixon Jones at
Receptional Ltd.
They originally started a small internet marketing campaign
for us when we first set up our business but as they grew
they considered that our spend with them was not significant
enough (in their terms) and they suggested that we moved our
marketing to Stephen. |
|
Were the fees justified by extra profit? |
Definitely…..Our business is in effect a capital intensive
business with high investment in equipment, hence our gross
profit margins are high. It therefore follows that only a
few internet marketing leads that resulted directly in sales
justified the fees. |
|
Comment on the service |
Our overall reflection on the service that we received was
that it was tailored extremely well to our own specific
needs. Stephen took an interest in understanding the
dynamics of our business so as to focus his efforts most
effectively in the right direction and even though we were
often too busy with running the business we always felt that
he was looking after our best interest in managing our
internet marketing. |
|
Why did you terminate? |
We are currently looking to downscale our business and hence
our marketing spend and with everything that we have learned
from Stephen over the last few years we feel that we can now
self manage our campaign once reduced……….we may still change
our minds and return…….. |
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www.manandvan.biz - London Removals
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Start date: May 2004 |
Finish date: Aug 2007 |
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What made you first choose Web 4 Marketing? |
Needed urgent help from local consultant to maintain and
improve website. |
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Were the fees justified by extra profit? |
Definitely |
|
Comment on the service |
Helped to
develop online strategy to build market leadership. You did
all you promised. I am an ex happy client of yours! |
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Why did you terminate? |
Reached a level at which Back-0ffice functions had to be
upgraded and it was more economic to bring web marketing in
house at same time |
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www.sixtyplusonline.co.uk - Equity Release Specialist
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Start date: November 2006 |
Finish date: August 2007 |
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What made you first choose Web 4 Marketing? |
. Helpful response to initial enquiry |
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Were the fees justified by extra profit? |
Not sure |
|
Comment on the service |
Pretty good but would have appreciated more proactive ideas
on boosting natural search engine results given the sizeable
monthly retainer. |
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Why did you terminate? |
Cost per lead was too high although I accept that
competition is a major part; maybe I was too optimistic as
to how this would work.
Also Google’s geographic results simply don’t work (not your
fault but still a key part of using this kind of marketing) |
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www.displaycentre.co.uk |
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Start date: July 2006 |
Finish date: May 2007 |
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What made you first choose Web 4 Marketing? |
Surfing the web |
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Were the fees justified by extra profit? |
not sure
|
|
Comment on the service |
Friendly,
good advice to generate more orders and improve the website |
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Why did you terminate? |
Extra
costs equalled the immediate profit. We needed to
redevelop the website. |
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www.businessintelligenceservices.co.uk
-
Business Intelligence and corporate performance management |
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Start date: July 2006 |
Finish date: March 2007 |
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What made you first choose Web 4 Marketing? |
Was part of a
negotiated deal to build a new website |
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Were the fees justified by extra profit? |
No |
|
Comment on the service |
|
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Why did you terminate? |
The cost of Google AdWord campaigns is very high in our
highly competitive sector. For that reason we need to find
alternative ways of appealing to our target market. |
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www.sussexpromotions.co.uk -Printed
promotional products |
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Start date: Jan 2006 |
Finish date: March 2007 |
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What made you first choose Web 4 Marketing? |
I liked the story
told on the website |
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Were the fees justified by extra profit? |
Definitely |
|
Comment on the service |
Ok. At the beginning saw an addition of links etc.. And
management of Google AdWords. |
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Why did you terminate? |
Long term couldn’t see any ongoing value, monthly activity,
or changes to warrant £200.
On taking responsibility for Google I saw opportunities to
try different things and set-up a more accurate promotion
none of which was recommended. I now promote mugs Monday –
Friday only, and only between 0830 & 1730, avoiding small
clubs, people at home and foreign searches. |
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www.ziptechservices.co.uk - ITsupport for SMEs |
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Start date: Apr 2005 |
Finish date: Nov 2006 |
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What made you first choose Web 4 Marketing? |
Primarily as I
met Stephen through a trusted contact and when I met him he
had a very down-to-earth, sensible approach to web
marketing. |
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Were the fees justified by extra profit? |
Definitely /
not sure / no
Yes, we definitely got new customers we wouldn’t otherwise
have |
|
Comment on the service |
We
always got good service. Stephen was always available to
discuss our ideas and really helped us shape them properly.
He was also able to contribute beyond web marketing and give
us some excellent general marketing approaches |
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Why did you terminate? |
We had reached
the point of diminishing returns. Everything was set up and
working well. At this point it only required minor
tinkering. |
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www.reallysimplesystems.com -
Easy hosted CRM |
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Start date: Dec 2005 |
Finish date: Nov 2006 |
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What made you first choose Web 4 Marketing? |
Personal
recommendation from Jim Simpson |
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Were the fees justified by extra profit? |
Definitely /
not sure / no |
|
Comment on the service |
Great personal
service |
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Why did you terminate? |
Once keywords
and site were optimised there was less value in paying for
an ongoing service. |
|
|
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Start date: Feb 2005 |
Finish date: May 2006 |
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What made you first choose Web 4 Marketing? |
We found Stephen
during a web search for such service. Impressed by Stephen's
professionalism and knowledge. |
|
Were the fees justified by extra profit? |
Definitely |
|
Comment on the service |
Stephen helped us understand a
field that was previously a total puzzle to us! He was
always available for assistance and offer productive
suggestions. |
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Why did you terminate? |
We got
to a stage where the systems Stephen had put in place could
be managed internally. |
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www.eformations.co.uk
- company formation agent |
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Start date: Aug
2004 |
Finish date: Apr
2006 |
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What made you
first choose Web 4 Marketing? |
Web search |
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Were the fees
justified by extra profit? |
Not sure |
|
Comment on the
service |
|
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Why did you
terminate? |
Results did not justify
active promotion |
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www.rxp.co.uk
- call centre consultants |
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Start date: Nov 2005 |
Finish date: Apr 2006 |
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What made you first choose Web 4 Marketing? |
Personal recommendation from OCTA – our site web developer |
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Were the fees justified by extra profit? |
Definitely |
|
Comment on the service |
Good – Stephen got us to put metrics in place to measure
visitor site conversion, sharpen our CPC advertising and
ensure that the site was consistent in how pages were
tagged. |
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Why did you terminate? |
Having
got the basics in place, we decided to reallocate our
monthly budget to focus on other methods of online marketing
promotion. Our site traffic has continued to grow since
Stephen stopped supporting us – in part due to the site
rising up the Google natural listings - so this decision has
proved to be the correct one |
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www.unitruc-european.com - European & UK Logistics |
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Start date: Dec 2005 |
Finish date: Mar 2006 |
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What made you first choose Web 4 Marketing? |
Web search |
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Were the fees justified by extra profit? |
not
sure |
|
Comment on the service |
Marketing manager
left |
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Why did you terminate? |
New manager took work in-house |
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www.parkgate-lettings.co.uk - Richmond lettings agency |
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Start date: Aug 2005 |
Finish date: Jan 2006 |
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What made you first choose Web 4 Marketing? |
Good experience from my other association with him. (see
Enmore) |
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Were the fees justified by extra profit? |
Not sure, found it difficult to quantify because of our own
inadequate records. |
|
Comment on the service |
Very pleased with the support from Stephen. |
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Why did you terminate? |
Manager left and business has now changed into sales and
lettings. New manager, my son, is reviewing net presence. |
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www.enmore.org - free counselling online |
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Start date: Apr 2005 |
Finish date: Jan 2006 |
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What made you first choose Web 4 Marketing? |
Found Stephen via an internet search and signed up in part
because he was local but also because I liked him when I met
him. |
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Were the fees justified by extra profit? |
Enmore is non profit making but the feels did produce better
value for money advertising. |
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Comment on the service |
Very pleased with the support from Stephen. |
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Why did you terminate? |
I wanted to hold advertising until I had finished writing my
book and also had all the clients I could deal with. |
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