Double Website Traffic & Triple the Customers

Now I am putting my money where my mouth is!

2 weeks ago, I put up a new version of my website.  My objective is to double the visitor traffic and triple the number of Enquiries by December 2003.

This is both part of my normal marketing strategy and an experiment on techniques that I can offer my customers when their sites stop growing. Of course, you can also spend money on cost per click advertising; but the crucial interest is to see how far you can get for free.

The first step was to review the keyword selection for which the old site was optimised.  I have discarded those phrases that brought traffic but did not help any sales. In their place I have chosen more relevant keywords that are more used in the search engines, but where there is often more competition.

The new keywords - correctly used - should double the visitor traffic.

The next step was to review the structure and navigation of the site to focus on the relevant services. That way I hope to increase the response rate from a 1% average to 1.5%. The final result should therefore be to triple the number of relevant enquiries.

The first effect was to lose some of my old top rank positions and the traffic that went with them. Google though has now re-indexed the site and some of the new keywords are climbing the charts. (An exercise for those with special interest - see if you can work out what the keywords are)

Holiday Closure

Please note I shall be on holiday from 17 September to 4 October. Don't expect any replies during that time.

Next month I shall update you on results!

Stephen Orr