Result of Changing Keywords

In August, I put up a new version of my website.  My objective was to double the visitor traffic and triple the number of Enquiries by December 2003.

I said "The new keywords - correctly used - should double the visitor traffic" and I promised to keep you up to date on results.

In practice the new keywords have not yet changed the number of visitors. There has been no drop despite the potential loss of traffic from some old keywords no longer used; but equally there has no been no gain - yet - from the new ones.

The immediate lesson is the time that must be allowed for optimisation to take effect. It took some 3 weeks before the new website appeared in the Google cache but even then that seems only to have been an initial recognition of change. The new pages were not indexed until a couple of weeks later.

Now the  pages are indexed in most major search engines but often still have low rankings. I expect this to improve over the next month without further effort but I am also going to investigate ways of boosting the site via strategic links with others.

We live in hope and will report again next month!

Stephen Orr