Make your website statistics RELEVANT!

Website stats reports can be very confusing. Many reports seem almost designed to be unhelpful. Some are not so much reports as log files of undigested data.  As a result webmasters are often sceptical of their value and fail to use the information.

Yet the right information is absolutely essential to improving your web results. Fortunately the solution is easy - and can even be FREE! Use the right report!

The first step is to know what you are looking for and  why.  Most web stats reports are provided free by the ISP as part of their hosting service.  But ISPs are mainly concerned about the quantity of hits on the server so that they can determine the system capacity requirements.  For the Marketer, the number of hits is totally irrelevant - we need to know about the number of visitors, where they come from and what they do on our site. 

Click here to see a summary of the information you need. 

But don' t rely on your ISP to provide it. For them, marketing reports are an extra cost in a very price-competitive market.

Instead, go to Hitslink.com and sign up for the 30 day FREE trial. After the 30 days, you can opt for a continuing free service if you are prepared to accept their logo on your web pages  or you pay a monthly fee which starts as low as $9.95.

In the first 30 days you should be quickly convinced of the value of the data. With the continuing service you build up a past history file from which you can make comparisons and measure changes.  

Then you can really start to use your website for PROFIT! 

 See you next month!

Regards

Stephen Orr