So you want to increase your sales.......

 Hands up if you think that only means finding new customers!  

Then read this:

·        Loyal customers are more profitable.  They buy more of the company’s products, take less of its time, are less sensitive to price and bring in new customers.

·        Winning new customers is costly.  It costs 5-7 times as much to find a new customer as to retain an existing one.

Peter Doyle, Marketing Management & Strategy

All the marketing 'gurus' agree that you should maximise customer retention.  Most companies are now doing the opposite. 

Check your company focus by clicking on the link below:

www.web4marketing.co.uk/marketing_focus.htm

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