1. Proof of Web Marketing Effectiveness

Look at this summary of a survey by IMRG:

"Internet shopping rockets 30% in April

* Internet shopping growth accelerated to 30% in April its fastest year-on-year rate of increase for 7 months, while high street trading fell by 1.3%, the biggest fail in a decade
* E-retail's growth rate tripled in the last quarter (from 13.4% in February) while the high street's fell by 4.2% (from 2.9% in February)
* 7% of all retail took place online in April, as 22 million UK consumers bought goods online worth more than £1,374 million
* e-retail sales have increased by 1500% in 5 years (since April 2000), while total UK retail sales have grown just 20%
* £42 billion worth of goods have been bought online by British shoppers since April 2000
* By April 2010, online shopping will have expanded by a further 320%, be approaching £60 billion per annum, and represent almost 20% of all retail. 36 million Britons will shop online by 2010."

My belief is that the Business to Business web growth has been even higher.  When you last bought a business service, where did you look?

2. New Data Backup Website Launched

Regular readers will know that I have long been convinced of the advantages of Online Backup.  I have just launched a new site aiming to provide a guide to the non-technical about the options available and the important factors to look for.  Please go to www.web4backup.co.uk and let me know how it can be improved and any further detail you would like to see.

Talk to you next month

Stephen Orr