New, easier email marketing program

Readers of these news letters will already realise the importance I attach to email marketing. This month's issue is produced with a new email program I am testing.

Quite simply email is the most effective - and cheapest - way of maintaining contact with your customers and prospects. Like any other tool, email has to be used properly.

Clearly you must respect your target audience. This means only sending messages to those who have said they are prepared to receive them (opted-in) about topics likely to interest them. Information that is irrelevant, excessive or boring will simply lead to your recipients unsubscribing.

Don't expect many of your contacts to react directly. They may not to be ready to buy your services for some time to come - but they would not have opted-in to your newsletter unless they had an interest. Some may be competitors, of course, wanting to see how you do things. Most will be waiting until the time is right for them to act and you have stimulated their interest.

A regular news letter enables you to remind your contacts of your existence, stimulate their reaction with suitable news or offers AND MEASURE THE RESULT.

There are of course some practical complications in sending newsletters. These become more apparent as your contact list grows and are perhaps at their worst when trying to target a new (opted-in) list. The rate of change of email addresses is high; so there is always a proportion of any email shot that 'bounce'. Some recipients are no longer interested in your market and will 'unsubscribe'. So a good email program must make it easy to clean the list.

On the positive side, you want to measure the number of people who read your mail and the action, if any, they then take.

That way, you can learn and improve for the future.

If you are looking for an easier way to email your contacts, please click on the link below and tell me your requirements. Then, on completion of this testing, I shall send you more information.