New Year Resolutions for Marketers

5 Rules for profit improvement in 2002:

1)     Measure every promotion – and record the results in a database

2)     Keep track of the progress of all prospects from initial contact to order – and understand their motivations

3)     Follow up your customers – check their satisfaction, measure your customer loss rate and offer new relevant services to the loyal.

4)     Co-ordinate your various marketing channels – ensure the left hand knows what the right hand is doing.

5)     Prepare your on-line future – encourage the dialogue with customers and prospects.

Sounds obvious?  Too often the practice falls short. Many companies simply do not have the systems in place to allow them to perform efficiently.

 To check your marketing system go to www.web4marketing.co.uk/marketing-systems-check.htm

 Maybe you’ll make more money this year!