Email Newsletters R.I.P.
It is perhaps too early to send out
invitations to the wake but, at the least, you should look at what may
take the place of most email newsletters.
RSS is the acronym for Really Simple
Syndication or Rich Site Summary - depending who you ask. RSS and
Blogs ( for Web Log) are 2 expressions you will be hearing with increasing
frequency. They both use the same internet technology for
distributing news, information and comment.
The advantages for the publisher
are:
-
No problems with spam filters or
limit on data quantity
-
Information can be seen throughout
the web, so not limited to those with whom you already in contact
-
Automatically creates links into
your website from content using your own keywords
The advantages for the reader
are:
-
You can select and delete news feeds
as you want without any prior contact with the publisher
-
All news items from any number of
publishers can be read in one place (using a news 'aggregator') either
on the web or on your desktop.
-
Information is always presented in a
standard format allowing you to see titles, summary or full detail.
Check it out for yourself for FREE!
-
Register for My.Yahoo at http//uk.my.yahoo.com
-
Go 'Choose Content on New Page
-
Tick the box for RSS Headlines
(Beta) (last item)
-
Add in URLs for:
You can then see my news feed and my
blog - and choose many others besides.
Try it! Then you can begin to see the
potential value to you as a reader. Then let me know how I can help you
make use of this new channel for web marketing.
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