Managing the cost of your website - 5 golden rules

Most of us think first - and, perhaps, only - of the initial design cost when talking about budgets for Internet Marketing.  In fact it is more important to get the ongoing management right because Internet Marketing is a continuing process not a single event. 

Here is a checklist of stages to ensure you are able to manage any website effectively:

1. Set specific, measurable objectives - these must of course conform to your overall corporate goals

2. Write a brief for the web designer to include:

   • The keywords to be optimised for the search engines.

   • Who should be able to update what

   • Integration with existing internal systems

3. Select a web statistics service to enable you to understand what bits of the site are working well and where the next priority for improvement should be.

4. Allocate responsibilities to a webmaster, and allow him time to do a thorough job.  Active management of a website is essential to success. Therefore the webmaster must be responsible for managing an ongoing dialogue with potential customers and finding solutions to continuously improve the information provided and the systems used.

5. Choose your trade-off between time and risk. If you want a massive impact immediately you must put all your budget up front and pay to obtain immediate traffic. To minimise risk, check out each part of your design and marketing, then wait to see its effect before going to the next step.

If you want help in setting up your management systems, I shall be glad to assist for FREE. Just reply to this message and give me the email address or phone number where you want me to contact you.

Regards

Stephen Orr