The cost of your website – are you looking the
right way?
Most people when asked about the
cost of a website will talk about the design cost and then, maybe, add
in the cost of hosting. Few
will go much further.
Yet, the more successful your
website, the more costs are incurred on handling the orders and queries
it generates. Fine, you may
say, that is no different from any other promotion channel. Advertising
brings in sales as well and we don’t normally treat the cost of
fulfilment as part of the media cost.
There are two important differences
between promotion via a website as against traditional media:
-
the website is lasting and
therefore needs regular updating
-
the information generated is
normally digital and can therefore be handled more efficiently.
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