Exceeding Customer Expectations - an Example

In my post this morning was a large A4 size thick envelope hand-addressed to Web 4 Marketing.

I had no idea what it was; so opened it to find a large greeting card saying 'Happy Anniversary Web 4 Marketing' with a picture of a bottle of champagne.

Still mystified, but very intrigued, I opened the card. It was from Ziptech Services celebrating my 4th anniversary as a 'valued client'. It was personally signed by every member of their staff.

This is from a specialist in IT services; so their use of traditional snail mail was in itself a surprise.  I have long had great respect for this company but this was a reminder of their existence that has prompted me to write this newsletter and celebrate a client focus shown only by exceptional companies.

Have you thanked your clients recently?

Regards

Stephen Orr